Lil Nas X isn’t just giving away the 666th pair of his “Satan Shoes” to one lucky person. He’s got all of his followers — or their feet, rather — covered if “Montero (Call Me By Your Name)” goes No. 1.
The rapper announced on Twitter Tuesday (March 30) that if his latest single debuts at No. 1, “I’m buying all my followers a 12 pack of hanes socks.”
The song has been gaining a lot of traction after being embroiled in a series of controversies lately. They include a lawsuit from Nike against MSCHF Product Studio — the company behind the controversial new kicks — for trademark infringement, claiming the company materially altered Nike’s popular Air Max 97 design without permission by “adding red ink and human blood to the midsole, adding red embroidered satanic-themed detailing, adding a bronze pentagram to the laces, and adding a new sock liner,” according to the suit.
The accompanying music video, in which he pole dances into hell and gives the devil a lap dance, also received plenty of backlash from conservatives and Christians, but Lil Nas X clapped back at them with jokes and memes.
There were also comparisons between the rapper’s video and FKA Twigs’ visual for “Cellophane.” Both artists addressed the similarities in their videos — both choreographed by Kelly Yvonne — in Instagram posts on March 30, with Twigs thanking Lil Nas X for “for our gentle honest conversations and for acknowledging the inspiration [‘Cellophane’] gave you and your creative team.”
See Lil Nas X’s offer below: