J Balvin Radiates Positivity for New Guess x FriendsWithYou Collection

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Warmer weather is officially upon us, which means it’s time to incorporate some bright colors into our wardrobes.

Guess’ new collaboration with FriendsWithYou, announced on Wednesday (April 7), does the trick with vibrant, fun silhouettes complete with decorative embroidery and logos. Cloud graphics are also weaved in throughout the collection as a nod to light and serenity.

J Balvin, known for his bright and eccentric fashion sense, stars in the campaign which launches on April 15.

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FriendsWithYou is Samuel Borkson and Arturo Sandoval III’s fine art collective that aims to remind people that happiness is found in everyday life — and that positivity reflects in Guess’ capsule through bold, breezy designs.

“Guess has joined forces … Read the rest