It’s like buying brands’ merch as collectibles—for a digital version of yourself.
PIXELYNX is the latest creation from legendary electronic music artists deadmau5 and Richie Hawtin. Their aim with the new venture is to bring three of the most profitable and enthusiastic sectors of entertainment today together: digital collectibles, gaming, and virtual worlds.
The company has been in the making over the past six months, and deadmau5, Hawtin, Ben Turner, Dean Wilson, and Inder Phull have used their extensive network of music professionals to digitize their brands into a collectible range of items in games and virtual worlds. PIXELYNX’s founders describe its function as the “portal into the metaverse.” Additionally, this is used to decentralize and automate the entertainment industry.
“We are on the edge of an exciting transition in entertainment where the lines between gaming, music, fashion, art, and technology are being blurred,” stated Phull in a press release. … Read the rest