After ARGULES’ remix of Nathan Evans’ “The Wellerman” sea shanty went viral, Universal Music Group noticed.
In some sort of dystopian social media twilight zone, sea shanties exploded in popularity in early 2021. Toe-tapping hymns in the style of 19th century drunken sailors and rum-swilling pirates found new life in—you guessed it—TikTok, a platform ironically dominated by prepubescent teens.
After a Scottish musician named Nathan Evans shared his renditions of “The Scotsman” and “The Wellerman” on TikTok, the sea shanties went viral. Why? Who knows. This is TikTok, a Wild West of beautiful stupidity where people challenge each other to remove moles and insert pennies into live electrical sockets.
When Evans’ sea shanties erupted on the platform, they inspired a new trend, which eventually mutated into its own native culture called ShantyTok. EDM ultimately found a home in ShantyTok thanks to a young dance music producer named ARGULES, who … Read the rest