Forbes magazine has unveiled its 2021 30 Under 30 list on Tuesday (Dec. 1) and among the musicians, producers, executives and entrepreneurs who made the cut are Roddy Ricch, Lil Baby, Gabby Barrett, Doja Cat, Saweetie and Bea Miller, among others. The musicians on the 10th annual Under 30 roster were judged by one of the list’s alums, Taylor Swift, along with Warner Music Group creative officer Mike Caren, Jill Scott and songwriter/producer Nija Charles.
Ricch is spotlighted for his amazing breakout year, in which he raked in $20 million thanks to his No. 1 debut album, Please Excuse Me For Being Antisocial, a Grammy win and 18 weeks at the top of the Billboard Hot 100 with his TikTok-dominating breakthrough hit “The Box.” “I’ve made more this year than I have ever made in my life—at home,” the 22-year-old told the magazine. “But you can never get too comfortable. I got a million things to do.”
Ricch has taken some of his new riches and invested it in his hometown of Compton, California, investing in commercial real estate and making plans to teach his neighbors about financial literacy through a soon-to-launch foundation.
Other music industry figures honored include Gibson Hazard, 24, founder of the creative production collective Hazard Studios, whose special effects-laden music video talents were used by Dr. Dre to pay tribute to late Laker great Kobe Bryant and Lil Nas X for the release of his “Holiday” single and Olivia Rudensky, 24, Miley Cyrus’ head of marketing and digital who executive produced the singer’s hit quarantine Instagram Live series, Bright Minded: Live With Miley.
Doja Cat, 25, was honored for the virality of her hit “Say So,” which racked up 18 million video uses, as well as 21-year-old singer/songwriter Conan Gray, whose “Heather” grew from a video challenge to a Billboard Hot 100 hit. 2018 American Idol finalist Barrett made history in June when “I Hope” became the first debut single by a woman to top Billboard’s country streaming songs chart. Rapper Lil Baby’s protest song written in response to the killing of George Floyd by police, “The Bigger Picture,” helped his second album, My Turn, return to No. 1 on the Billboard 200 in June; he also launched his own label, 4PF Music.
Rap producer Murda Beatz, 26, earned notice for his work on eight Grammy-nominated albums and more than 20 Billboard No. 1 albums, with hits including Drake’s “Nice For What” and Ariana Grande and Doja Cat’s “Motive.” Chicago rapper Polo G, 21, launched his own label, Only Dreamers Achieve Records, in September in partnership with Columbia Records and played a February benefit concert for his youth basketball team, adolescent depression awareness not-for-profit Erika’s Lighthouse and the Boys and Girls Club of Chicago.
Rapper Saweetie, 26, made the list thanks to her 2020 BET award nom for best female hip-hop artist and for founding the jewelry company ICY, as well as her collaborations with David Guetta, Dua Lipa and Wiz Khalifa, among others.
The list also includes:
Ava Max, 26 — the pop singer released her debut album, Heaven & Hell, this year, with her debut single, “Sweet But Psycho,” going triple platinum and racking up more than 600 million YouTube views.
CNCO — Richard Camacho, 23; Erick Brian Colon, 19; Zabdiel DeJesus, 22; Joel Pimentel, 21; Christopher Velez, 25 — the members of the Grammy-nominated quintet have earned more than three billion streams and 6.5 billion YouTube views and landed two multi-platinum No. 1 debuts on Billboard’s top latin album chart.
G Herbo, 25 — launched a youth mental health initiative called Swervin’ Through Stress, which provides Black young adults with therapy resources.
London on Da Track, 29 — the producer of Ariana Grande’s “Positions,” Saweetie’s “My Type” and Ricch’s “Die Young” also executive produced Summer Walker’s acclaimed debut album, Over It.
Bea Miller, 21 — the X-Factor alumna and daughter of two mothers who has leveraged her platform to talk about LGBTQ+ rights and feminism while rolling up more than a billion streams for her songs and collaborating with 6lack, Jessie Reyez and Snakehips among others.
Tate McRae, 17 — the youngest member of the class of 2021, Canadian singer/songwriter McRae managed to earn attention from MTV, Billboard and YouTube during quarantine with her hit single “you broke me first,” which has more than 250 million streams worldwide to date.
Ingrid Andress, 29 — honored for co-writing and co-producing every track on her debut album, Lady Like and racking up more than 350 million streams for her single “More Hearts Than Mine.” Andress was also just nominated for the 2021 best new artist Grammy and has written songs fro Bebe Rexha, Charli XCX and Fletcher.
William Robillard-Cole, 28 — founder of publishing/management/record company WRC MGMT, who helped set up six-figure virtual performances for client Kaytranada, with whom he is also a shareholder in the live streaming platform Moment House.
Cynthia Parkhurst, 29 — founder of music marketing firm Teammate, which makes monthly donations to racial justice and COVID-19 causes.
Aurielle Brooks, 29 — the attorney at Arrington & Phillips represents artists such as Kevin Gates, Bow Wow and Jeezy and is the VP and general counsel for pioneering record label for photographers, the Collective Gallery.
Brent Faiyaz, 25 — The Grammy-nominated musician founded his Lost Kids label so he could own and exploit his own masters as an indie artist.
DuMarkus Davis, 25 — the violinist and entrepreneur’s company MusicBuk, which gives students access to musicians for one-on-one virtual lessons, was awarded funding by Google.
Melanie Martinez, 25 — the pop star wrote, directed and co-wardrobe designed a 90-minute movie to accompany her second album, K-12, which has more than 70 million YouTube views.
Justin Goldman, 22 — artist manager (PR1ME SOUND) and founder of JustGold Recordings earned millions for his acts including Flo-Milli and Yung Gravy.
Elliot Grainge, 27 — Grainge’s indie label, 10K Projects has rung up 18 gold and eight platinum-multi-platinum singles for artists including Trippie Redd, Surfaces, Iann Dior and Internet Money, among others.
Ashley Graver, 29 — the head of creative artist partnerships at Spotify helped launch the company’s first AI campaign with The Weeknd and led marketing campaigns for Billie Eilish, Anitta and Megan Thee Stallion, among others.
Lydia Liebman, 29 — the founder of Lydia Liebman Productions has represented more than 200 artists and launched two international divisions of her company in 2019.
Lillia Parsa, 27 — the youngest A&R exec at Universal Music Publishing Group is credited with discovering songwriter Nija Charles and recently signing producers Omer Fedi and Blake Slatkin, co-producers of 24K Golden’s “Mood” with Iann Dior.
Jahaan Sweet, 27 — the Grammy-nominate producer and classically trained pianist has worked with Lil Nas X, Jessie Reyez and the Carters and is best known for production on Kehlani’s breakthrough 2015 mixtape You Should Be Here.
Jillian Swirsky, 26 — the SVP of A&R for Republic Records has produced for Justin Bieber, Nicole Scherzinger and Bow Wow and signed Conan Gray and Lil Tecca.