The MTV Africa Music Awards (MAMA) will return in early 2021 for the first time in years amid the novel coronavirus pandemic, the unit of ViacomCBS unveiled on Wednesday.
The music celebration, which last took place in 2016, will be put on as a virtual event on Feb. 20 in partnership with Uganda’s Ministry of Tourism and comes amid an expansion of original content at ViacomCBS’ African networks.
“In this pivotal year, the events that have happened all over the world have affected everyone, young people in particular, and their vision of the future,” Monde Twala, senior vp and general manager for ViacomCBS Networks Africa and peer lead, BET International, tells THR. “Over the years, the MAMA has demonstrated to have the power to inspire young people and unifying communities across the continent through music, which is the main reason why we decided to bring back the MAMA now. … Read the rest