Post Malone has taken an undisclosed equity stake in esports organization Envy Gaming.
The partnership was revealed by the singer via social media on Friday ahead of the Call of Duty League playoffs this weekend.
Malone is from North Texas, where Envy Gaming and its esports teams — including the Dallas Fuel, which competes in the Overwatch League, and the Dallas Empire, competing in the Call of Duty League — are based.
“I grew up in Texas and I’ve been gaming my whole life, so this just really felt right,” said Malone in a statement. “I have always wanted to be a part of bringing gaming into the professional sports world, so to be involved with what Envy is doing in my hometown feels like such a perfect fit.”
“Post Malone is a cultural icon who brings a massive fan following … Read the rest